MELVILLE BOOKS BRAND IDENTITYE
Melville Books is an fictional publishing company seeking to find a new audience of print lovers in a digital era. This work was done as part of a semester-long branding project to systematize an organizations brand identity. I created a 40 page branding guide to accompany my work, including all the necessary guidelines and specifications for proper wordmark usage.
At Melville, we seek to produce bold works of literature with a vibrant design for a 21st Century audience.
COPYRIGHT © 2012 GEORGE MATHEW.